Product vs Project Manager - Who does what and why

23 Jun 2025

Let’s be honest, Product Management and Project Management get lumped together more often than badly written Jira tickets with no description, no owner and a vague due date. 

“Aren’t they basically the same thing?”

Nope.

While the two work side by side (and ideally arm in arm), their focus, strengths and priorities are different. Understanding those differences, and where the overlap lies, is the secret to making your delivery smoother, faster and far less stressful.

 

Product Managers // Champions of the What and Why

Product Managers are all about understanding what the business and end users actually need, not just what they say they want. They spend their time gathering requirements, prioritising features and defining what success looks like.

They’re the bridge between the business and the delivery team. One foot in strategy, the other in team chat.

But their work doesn’t stop at definition. Product Managers are also responsible for socialising solutions, in other words, taking what the team’s come up with and selling it back to business stakeholders. They need buy-in, alignment and smooth sign-offs. Cue the slides, the smiles and the slightly overcaffeinated optimism.

 

Project Managers // Masters of the How and When

While Product Managers focus on building the right thing, Project Managers focus on building the thing right. They’re responsible for making sure the plan exists, makes sense, and is actually achievable with the people and budget you’ve got.

They make sure everyone has what they need, when they need it. They flag risks before they become disasters. They check the scope against the contract and keep a hawk-like eye on timelines and deliverables.

Project Managers are also brilliant at untangling issues and helping teams resolve blockers, quickly, calmly and ideally without bloodshed.

 

So, who’s in charge?

Trick question: no one’s in charge.

Product and Project Managers have to work together closely, which is where things get a bit tangled. Because there’s a whole lot of crossover.

Both care about timelines.

Both care about delivery.

Both might end up making their own plans

… and neither might notice what’s been missed.

 

At Digital Superhero, we don’t just skim the surface. We get to the root of what really makes projects run smoothly, the hidden human stuff that often gets ignored. Like who’s doing what, where the handovers happen, and how to avoid two people building the same plan while both forgetting about another critical artefact.

We’re all about practical tools, smart tips and easy-to-use resources that help you actually fix the annoying stuff, that is blatant common sense when you think about it, but when your flying through project set up and spinning a million plates, its easy for a seemingly small, but critical task, to slip through the net, leaving you with egg on your face and your delivery derailed.

To help you solve this particular issue, we’ve created the free PM:PM Responsibility Split Kit. This includes a simple checklist, a guided discussion flow and a Miro board you can jump straight into with your Product Manager to divide up responsibilities like pros.

Inside, you’ll find:

  • Key areas where roles overlap (and where they clash)
  • A sliding scale of ownership, not just ‘who does what’, but how much and what ‘owning’ actually means and exactly who stops where. Think about meetings, you could agree that the Project Manager leads team stand-ups and the Product Manager leads stakeholder updates. But who writes the notes? Who shares them? Who follows up on client actions? Yep, we break all that down too and much much more.

A handy visual format that makes it way less awkward than saying “That’s not actually your job...” out loud.

Download it, talk through it, and avoid duplicate plans, missing actions and unnecessary stress.

 

TL;DR 

  • Product Managers: Own the what and why, talk to the business, sell the solution.

  • Project Managers: Own the how and when, create the plan, make delivery happen.

  • You both need each other. Get aligned early and use our checklist to stay in sync.

 

Clucking to get your hands on the free

PM:PM Responsibility Split Kit?

Give us your name & email and we’ll send you our Miro template, Google Sheet and PDF versions straight to your inbox faster than you can say 'scope creep'.

Get the kit now

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