The Digital Double Diamond
My approach makes project management simple, fast and... gasp... enjoyable!
It's the double diamond you know and love - tailored for digital design projects
My approach is based on the Design Council's CLASSIC double diamond. If you're from a design background you'll be familiar with the 4 project phases: discover, define, design and deliver.
But in my view, the original double diamond:
- doesn’t go far enough in embracing key Agile features
- isn't explicitly tailored to digital design projects
- AND it’s not presented through a Project Management lens.
So I've adapted it by redefining each of the 4 phases from a PM's perspective, answering questions like:
- What does each phase really involve?
- How do you facilitate the activities that need to happen at each point?
- How do you make sure you never drop the ball?
- How can you deliver large scale Digital Design Programmes successfully?
The Digital Double Diamond framework makes all of that clear.
Define
- Agree which problems to solve
- Validate understanding of the problems and objectives
- Write and approve Design User Stories for the UX Backlog
Low-Fidelity Design
- Agree which problems to solve
- Validate understanding of the problems and objectives
- Write and approve Design User Stories for the UX Backlog
Discover
- Gather insights, relevant information and documentation
- Interviews and immersion sessions
- Create a brief
Where the Digital Superhero idea came from
After years of battling spreadsheets, status meetings and mismatched workflows, I started building my own method. I worked out what was slowing things down, what wasn’t necessary and what actually made projects move.
I realised that with the right framework, a smart Jira setup and a clear set of live reports, even the most complex programme can run like clockwork.
I’m not here to teach the full universe of project management theory. I’m here to show you how to set up your tools properly, configure dynamic, real-time systems and get total visibility fast — using automation, smart dashboards and even a little bit of AI magic to make your life easier.
The cheat-sheet version of how to manage big programmes without burning out.
Superpower Status: Verified
I’ve delivered digital projects for 45+ global brands you actually recognise. From Microsoft to Jaguar, Unilever to British Airways — and a few secret favourites I’m not allowed to name.
Project management, reimagined for digital delivery
Everyone loves to quote the Agile Manifesto. Individuals over processes. Collaboration over contracts. Flexibility over planning.
And that’s great — for designers and developers.
But for project and programme managers? Our job is a little different.
We’re the ones who make sure the plan exists, the documentation is written, the contracts are signed and the chaos is kept in check.
That’s why the Digital Superhero method focuses on four modern golden rules:
- Follow the rituals – daily stand-ups, sprint reviews, retros and demos keep your team aligned and moving fast
- Own the backlog – and build the delivery system that empowers your team to self-organise, adapt quickly and stay on track
- Stay customer-centric – help your team build real solutions, not just tick boxes
- Love your team – protect their time, clear obstacles and back them every step of the way
The result? A streamlined setup powered by automation, AI and real-time insights — so you can lead, not chase.
Forget Six Sigma, LEAN and all the rest.
You don’t need another acronym. You need a system that fits how digital delivery actually works — fast-moving, collaborative and full of curveballs.
That’s what Digital Superhero is built for.
Helping you succeed as a Project Manager
I created Digital Superhero to help people like you — smart, ambitious project managers stepping up to lead large digital programmes.
I know the pressure. I’ve felt the imposter syndrome. I’ve worked late into the night chasing updates and creating reports that were already out of date by morning.
You don’t need to go through all that. I’ve done the trial and error for you. Now I teach the method that works — how to set up smarter, scalable systems, configure your tools properly and leverage automation and AI where it makes sense.
My mission is to give you the tools, templates and knowledge to stop firefighting and start leading with clarity, confidence and control. And maybe even get your evenings back.
Ready for the shortcut version?
You don’t need to figure it all out on your own.
If you want hands-on help setting up smarter systems, fixing your Jira setup or just getting your projects back under control — I offer private coaching for ambitious PMs who want real results, fast.
Let’s untangle the chaos and get you flying.